Seven Castles

ITNe- -

                                      

New E-medium in Strong Progression!
News +Views     Interaction + Inspiration

 

ABOUT ITN

International Telecom Network (ITN) is China's pioneering technical e-zine for the fast growing telecommunications industry, addressing the convergence of the networking technologies and new telecom services. Focusing on latest market trends and highlighting network deployment in China - current situations, demands and issues, ITN links telecom operators, manufacturers and professionals.

Editorial Sections

Since its debut in June 2002, ITN e-zine is well recognized by industry insiders with 30 issues published. Committing itself to IT industry of the 21st Century, ITN e-zine will widen its coverage with diversified sections, e.g. Market Observation, In Focus, Industry Updates, Technical Horizon, Manufacturer's Contribution, Case Study, Events, Overseas Express (English), New Product Showcase, Technical Terms, etc.  

Editorial sections include:
Network Construction and Operation
Planning, construction, operation, maintenance and management of communications and information networks run by major carriers; network interconnection and inter-working and inter-network settlement; value-added services, dedicated networks for railway, petrochemical, power supply, aviation and finance sectors; Intranet, Extranet, VPN and corporate networks, etc.
Mobile Communications
Voice and data services (billing included), 3G, GPRS, SMS & MMS, M-commerce, mobile Internet, etc.
IP Technology and Internet
IP over ATM/SDH/DWDM, voice over IP, video over IP, MPLS, etc.
Broadband Applications
Broadband MAN, video communications, distance learning, telemedicine, ATM, related standards or protocols, etc.
Access Technologies
Optical access, wireless access, xDSL, HFC, Ethernet, intelligent community, cabling, etc.
Optical Communications
DWDM, CWDM, SDH, FTTx, optical switching, devices and components, etc.
Technical Horizon
Next generation network (NGN), intelligent network, call center, VPN and other emerging services, WLAN, bluetooth, e-commerce, etc.

Readership Distribution
As a weekly e-zine, ITN is published every Wednesday and proactively "pushed" to more than 15,000 industry insiders. It has close ties with the Telecom Section of www.tech-ex.com, the web-site of our company. Since August 2001, the total hit of pages on the web-site topped 450,000, among which 100,000 for the Telecom Section.
Demographics
Public Telecom Operators and Authorities 35%
Network Designers, Constructors and Integrators 22%
Dedicated Networks and Industry Information Centers 18%
Manufacturers and Traders 16%
Provincial or City Information Centers and Others 9%

Service Portfolio
ITN e-zine inherit the glorious tradition of the printed version of ITN, a finely made magazine. Moreover, it interacts with www.tech-ex.com to take full advantages of e-medium that is quick, rich, dynamic and interactive. As an ideal platform for seamless connections between manufacturers and readers, ITN e-zine will offer the following sections and services for manufacturers in 2003:
1. Manufacturer's Contribution
This section will be available both on the first page of ITN e-zine and the Telecom Section of www.tech-ex.com, with the company logo, profile, press release, new products, success stories, interviews, etc. Readers will instantly see what's new with the manufacturers and the manufacturers will extend their influence with the interactive promotion. Manufacturers are allowed to provide latest information with no limit. The e-zine has discretion to design the layout and edit the contents. The manufacturer will be given a CD with all the information in the section once half a year or once a year.
2. Manufacturer Updates
Brief news, products, articles and other items related to manufacturers will be placed instantly on the e-zine and the Telecom Section of www.tech-ex.com.
3. Advertisement
The Button or Banner advertisements made for the manufacturers will be placed on the first page of ITN e-zine, which is proactively pushed to the industry insides weekly, that means at least 4 times a month.
4. Full-course Coverage
This service is specially designed for big events the manufacturers are involved (ceremonies, new product release, show-on-tour, technical seminars, etc), and the full course coverage will be available on both ITN e-zine and the Telecom Section of www.tech-ex.com. The service includes:
Preview—Banners, briefs and others to attract industry insiders.
Ongoing—Special issue of ITN e-zine, with sections of Agenda, Presentation, On-site Interview, Sidelights, etc. The event will be fully covered with excellence in pictures and literary description.
Review-After the event, the full-course report will remain available in the Telecom Section of www.tech-ex.com for one month. A CD with the full course report will be produced afterwards.    
5. User Survey
As required by the manufacturers, a variety of surveys will be conducted on an irregular basis. This will help manufacturers to gain a better understanding of how users like the new products, applications, technologies and events, so that right decisions can be made. Forums are also available in case of heated discussions on products, technologies and viewpoints of great interests to manufacturers.

Rates:

1. Manufacturer's Contribution
Offerings:
Option 1:
This section will be available both on the first page of ITN e-zine (twice once month) and the Telecom Section of www.tech-ex.com, with the company logo, profile, press release, new products, success stories, interviews, etc. Readers will instantly see what's new with the manufacturers and the manufacturers will extend their influence with the interactive promotion. Manufacturers are allowed to provide latest information with no limit. The e-zine has discretion to design the layout and edit the contents. The manufacturer will be given a CD with all the information in the section once half a year or once a year.
Flat rate (3 months as minimum): 3500 Yuan per month

Option 2:
In addition to all the offerings specified in Option 1, the e-zine will specially design the section for the manufacturer, with more columns such as Interview, Products, etc. and other VIP services that the e-zine delivers, including feature articles for cases, events and people, etc.
Flat rate (3 months as minimum): 6000 Yuan per month

2. Manufacturer Updates
Offerings:
Brief news, products, articles and other items related to manufacturers will be placed instantly on the e-zine and the Telecom Section of www.tech-ex.com.
Flat rate: 8 pieces of brief news/product release + 2 articles  2000 Yuan per month
Note: Articles can be placed in Sections of Market Observation, Technical Horizon, Case Study, etc.

3. Advertisement
Offerings:
The Button or Banner advertisements made for the manufacturers will be placed on the first page of ITN e-zine, which is proactively pushed to the industry insides weekly, that means at least 4 times a month.
Flat rate: Button ad with 120*60 pix    2000 Yuan per month
        Banner ad with 468*60 pix    6000 Yuan per month

4. Full-course Coverage
Offerings:
This service is specially designed for big events the manufacturers are involved (ceremonies, new product release, show-on-tour, technical seminars, etc), and the full course coverage will be available on both ITN e-zine and the Telecom Section of www.tech-ex.com. The service includes:
Preview—Banners, briefs and others to attract industry insiders.
Ongoing—Special issue of ITN e-zine, with sections of Agenda, Presentation, On-site Interview, Sidelights, etc. The event will be fully covered with excellence in pictures and literary description.
Review-After the event, the full-course report will remain available in the Telecom Section of www.tech-ex.com for one month. A CD with the full course report will be produced afterwards.    
Rate: On a case-by-case basis, with factors of size, duration and activities, etc.

6. 5. User Survey
Offerings:
As required by the manufacturers, a variety of surveys will be conducted on an irregular basis. This will help manufacturers to gain a better understanding of how users like the new products, applications, technologies and events, so that right decisions can be made. Forums are also available in case of heated discussions on products, technologies and viewpoints of great interests to manufacturers.
Rate: On a case-by-case basis, with factors of size and contents.

- 作者： zhangliping 访问统计：　2005年02月9日, 星期三 09:03 加入博采